Junior Content Producer Apprenticeship Level 3 - Bridgwater & Taunton College

Course Overview

If you are looking for a career in the media industry, this Apprenticeship is for you. A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop th emedia messaging to maximise audience engagement, capturing the startegy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.

The job role will involve collaboration with others (for example web developers) to create content for the World Wide Web and may also include creating video, photography graphics, text (or ‘copy’) and social media content. They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

This apprenticeship will typically take 18 months to complete and is appropriate for content

production roles within the digital creative industries and also for creative roles in non-creative

industries (for example, in-house marketing teams). The apprenticeship is usually fully undertaken within the workplace however,College attendance may be arranged to suit apprentice and employer needs if required.

Areas covered are;

  • Content Planning – creative content, budgets, emerging technologies and trends
  • Content Delivery – storyboards, write text, copyright
  • Content Creation and Evaluation – videoing, photography, publish web pages, write copy
  • Industry Awareness – culture of creative media, marketing, project deadlines

Enthusiasm for technology, creating great online experiences and working as part of a team are a must.

Apprentices can start this Apprenticeship at any time of year.

Assessment Methods

You will be assessed by a brief written exam, professional discussion and observation, written coursework, presentations and completion of an e-portfolio. Assessment may include Functional Skills in Maths and English, if applicable.

Progression Options

Upon completion of the course you may progress into full time employment or move on to university.

Course Summary

Course Title Junior Content Producer Apprenticeship Level 3
Entry Requirements

You need GCSE grade 4 or above in Maths and English and an interest/experience content production. You will complete an initial assessment in Maths and English and attend an interview. You will also need a suitable employer able and willing to support you during your Apprenticeship programme.

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Spotlight

I really enjoy studying at Bridgwater & Taunton College. All of my lessons have a friendly atmosphere and my tutors push me to be the best I can be. Studying here has allowed me to gain the qualifications I need to go on to degree level.

Myles Fisher

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