Course Overview

Youneed to be employed to start an Apprenticeship. Please visit our vacancy page or contact 01278 441234 if you have an employer. If you are unable to secure employment, you could enrol on a full-time study programme and transfer to an Apprenticeship at a later date. Pleaseapply fora full-time course as your second option.

If you are looking for a career in the media industry, this Apprenticeship is for you. A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop th emedia messaging to maximise audience engagement, capturing the startegy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.

The job role will involve collaboration with others (for example web developers) to create content for the web and may also include creating video, photography graphics, text (or ‘copy’) and social media content. They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

This apprenticeship will typically take 18 months to complete and is appropriate for content roduction roles within the digital creative industries and also for creative roles in non-creative ndustries (for example, in-house marketing teams). The apprenticeship is usually fully undertaken within the workplace however,College attendance may be arranged to suit apprentice and employer needs if required.

Areas covered are;

• Content planning – creative content, budgets, emerging technologies and trends
• Content delivery – storyboards, write text, copyright
• Content creation and evaluation – videoing, photography, publish web pages, write copy
• Industry awareness – culture of creative media, marketing, project deadlines

Enthusiasm for technology, creating great online experiences and working as part of a team are a must.

Apprentices can start thisprogramme at any time of year.

Assessment Methods

You will be assessed by a brief written exam, professional discussion and observation, written coursework, presentations and completion of an e-portfolio. Assessment may include Functional Skills in maths and English, if applicable.

Progression Options

Upon completion of the course you may progress into full-time employment or move on to university.