Course Overview

You need to be employed to start an Apprenticeship. Please visit our vacancy page or if you have an employer, please ensure you add full contact details of your employer within your application. If you are unable to secure employment, you could enrol on a full-time study programme and transfer to an Apprenticeship at a later date. Please apply for a full-time course as your second option.

If you are looking for a career in the media industry, this Apprenticeship is for you. A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.

The job role will involve collaboration with others (for example web developers) to create content for the web and may also include creating video, photography graphics, text (or ‘copy’) and social media content. They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Content producer roles can also be found in a wide range of businesses, such as in-house marketing and communication teams for example.

Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

Areas covered are;

• Content planning- interpret the client’s brief, research ideas, present ideas and pitches, work within budgets
• Content delivery- produce storyboards, understand user experience, work within regulations e.g. copyright and brand guidelines
• Content creation and evaluation- create videos, photography, graphics, written copy, web pages, written copy, social media posts
• Industry awareness- the creative media industry, commercial pressures, developing and maintaining specialist skills.

Enthusiasm for technology, creating great online experiences and working as part of a team are a must.

You will be appointed an Assessor who will visit you in the workplace and assess your progress. Some of these visits will provide you with evidence that you can use towards our qualification.

One day a week you will work on your college course work (with support from your Assessor) gaining the underpinning knowledge required.

You can start this apprenticeship at any time of year.

Assessment Methods

You will be assessed by portfolio (presenting examples from your job role), discussion, assignments, practical observations and presentations.

At the end of the course you will undertake an End Point Assessment by an external organisation where there will be an observation, creative set brief test and pitch, and professional discussion to determine the overall grade. Your Assessor will obtain evidence that you meet the required standards throughout your training and are prepared for the assessment.

Functional Skills in maths and English are required at Level 2 (exemption may apply).

Progression Options

On successful completion you could find full-time employment or apply to university.