A select group of Bridgwater and Taunton College (BTC) Art, Media and A Level students have been working closely with the Ideas Foundation and advertising mogul Robin Wight for the King’s Coronation 2023.
Collaborating with independent world-renowned freelance photographers and an ex-Olympian / animation specialist, the students created several potential adverts to be launched nationally.
The project was led by Ideas Foundation founder Robin Wight, who brought his team of professionals to the Bridgwater campus to make use of the TV studio, photography studio and classrooms.
Titled ‘Coronation Generation’, the project seeks to celebrate the King’s Coronation from the perspective of younger generations who will follow the new monarch through the decades to come.
Commercial photographer Michael Cockerham, Vogue Art Director and photographer Elsika Sky and the multi-talented UK Olympian and Animator Peter Bakare were all stationed on-site for the full day, working hands-on with our students to bring their ideas to life.
The event was organised by the Ideas Foundation charity in collaboration with Clear Channel UK, and funded by the Government Department for Culture, Media and Sport, as a part of several campaigns to promote the King’s coronation.
Hosted as a competition, the winners would have their poster idea rolled out across the UK on advertising spaces such as bus stops, commercial signage and digital billboards.
Young people from across the UK participated in the competition, each harnessing their creativity whilst attempting to communicate empowering messages for all.
The event was supported by Fuji Cameras UK, who supplied state-of-the-art digital cameras to use for the project.
After a lengthy deliberation process by a panel of external judges, BTC students had 2 posters selected to be used in the King’s Coronation campaign, which will be rolled out nationally in the coming months.
Jake Elson, Curriculum Manager, said,
All students involved created some amazing results and developed a lot of skills from working with such esteemed industry professionals. The Ideas Foundation was amazing to work with and we can’t thank them enough for this opportunity.
What an incredible achievement to have two poster designs selected, for a project on this scale and as well-publicised. A huge congratulations to those shortlisted and selected!
Viviana Mudure, A Level Art student, said,
I was really happy to be selected in the final 20 images – it was hard work to come up with the ideas, and it demonstrates that if I work hard enough, I can achieve great things.
In Art, we have to plan out projects and take photos to show how our ideas develop throughout, and this workshop helped to build these skills. By gathering our own materials, we kept adding to the design, and I learned how to edit and plan out designs.
It also illustrates the importance of working in a group, and was interesting to meet new people in different careers, learn about what they do and how they organise workshops like this one. I am interested in their careers, so it was especially helpful to find out more.
If you would like to know more about our Creative Arts, Media and A Level courses, please visit our website at www.btc.ac.uk, call our Information & Advice team on 01278 441234 or come to one of our events.