Course Overview

Begin your apprenticeship journey at BTC by applying for an apprenticeship on our website or through our prospectus form. Please apply for a full-time course as your second option. Then, have a look at relevant vacancies by visiting our vacancy page . If you haven?t found a suitable vacancy, you will automatically be placed into our Talent Pool. As a member of our Talent Pool, you will be the first to hear about new vacancies and we offer support with CVs, interview techniques, employability skills and much more!

If you are looking for a career in the media industry, this apprenticeship is for you. This occupation is found in employers across all sectors. It is a role that can be found in both creative and non-creative industries. This can be in any business creating content to engage with its audience.

A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business. The content they create can be used as part of media, advertising, documenting and marketing campaigns.

What does the course involve?

This apprenticeship will typically take 15 months to complete with a further 3 months for the End Point Assessment. The apprenticeship is usually fully undertaken within the workplace however. College attendance may be arranged to suit apprentice and employer needs if required.

An example of the areas covered within the apprenticeship are:

Knowledge:

• The principles and process of setting a budget to produce content.
• The methods used to segment and understand core audiences and how to plan content for these.
• Availability of data and its use to inform decision making when identifying channels, formats and platforms for content creation.
• The end-to-end production workflow process for the organisation, the key stages, and own role within this
• The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, GDPR, web accessibility and non-disclosure agreements.
• Personal and employer responsibilities regarding data protection and data sharing, the potential impact on a business and the regulations that cover this.
• How to identify the commercial drivers for a client/customer.
• The importance of brand, brand awareness, brand purpose, branding guidelines and the intended audience within a brief.
• Where content creation fits within a marketing strategy.
• How tone of voice can be adapted effectively to reflect the content.

Skills

• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.

Behaviours

• Committed to producing high quality creative content.
• Team-focussed and works effectively with colleagues and others.
• Acts in a way that builds and maintains positive relationships with customers.
• Takes ownership of work and strives to achieve quality content.
• Acts in a professional and ethical manner, embracing equality, diversity and inclusion in the workplace.
• Committed to keeping up to date with new technologies and industry best practice.
• Reflects on the results of the content created and identifies areas for improvement.

Assessment Methods

• Written Brief examination
• Professional Discussion and Observation
• Written coursework and portfolio building
• Completion of e-portfolio
• Presentations
• Functional Skills in Maths & English (exemptions apply)

Progression Options

• Full time employment
• University opportunities